Simpler, Smarter SEO Monitoring Than SE Ranking
Get AI-powered on-page audits and AI visibility tracking at 70% less cost, with zero setup required.
Pricing comparison
Lumio SEO
$19/mo or $190/year
40+ SEO checks, AI Visibility Score, weekly automated scans, AI-powered recommendations, visual UX analysis
Start freeSE Ranking
$65/mo (Essential) or $119/mo (Pro)
Rank tracking, site audit, backlink checker, competitive research, content marketing, reporting
Save $550+ per year with Lumio SEO
Why choose Lumio SEO over SE Ranking?
SE Ranking positions itself as an affordable all-in-one SEO platform, and compared to Semrush or Ahrefs, it delivers good value. It covers keyword tracking, backlink monitoring, competitive research, and site auditing at a more accessible price point. For teams that want broad SEO capabilities without the enterprise price tag, SE Ranking is a reasonable choice.
But "more affordable than the big tools" still means $65/month at minimum, and most of that cost goes toward features many small businesses rarely touch. Rank tracking for hundreds of keywords, competitive analysis, and backlink monitoring are valuable for SEO professionals, but a local business owner or blogger usually just needs to know if their pages are healthy and discoverable.
Lumio SEO cuts straight to what matters: 40+ on-page SEO checks, a clear 0-100 score, AI-powered recommendations, and a unique AI Visibility Score that tracks your presence in ChatGPT, Google AI Overviews, and Perplexity. At $19/month with weekly automated monitoring, it's a focused tool that does one job exceptionally well — and it's the only tool in this price range that addresses AI-powered search visibility.
See the difference yourself
Scan your website free with Lumio SEO and compare the results to what you get from SE Ranking.
Analyze My Site FreeNo signup required. Results in 60 seconds.
Feature-by-feature comparison
Key advantages of Lumio SEO
70% Lower Cost
Lumio SEO is $19/month vs SE Ranking's $65/month Essential plan. Over a year, you save over $550 while getting focused on-page SEO monitoring with AI-powered features that SE Ranking doesn't match.
AI Visibility Score — Truly Unique
No mid-range SEO tool offers what Lumio's AI Visibility Score does. Track your presence in ChatGPT, Google AI Overviews, and Perplexity — a feature SE Ranking and its competitors in the mid-range space simply don't have.
Instant, Frictionless Scanning
Get a complete on-page SEO audit in 60 seconds without creating an account. SE Ranking requires signup and project setup before you can audit even a single page.
Visual UX Analysis
Lumio analyzes the visual and user experience aspects of your pages, helping you understand how design decisions impact SEO. This is a perspective SE Ranking's technical audit doesn't provide.
Simpler, Focused Experience
Lumio does one thing and does it well: on-page SEO monitoring with AI visibility. No overwhelming dashboards, no feature bloat. Open it, get your score, see what to fix, and move on with your day.
When SE Ranking might be the better choice
SE Ranking is a genuine all-in-one platform that covers areas Lumio intentionally doesn't. Its keyword rank tracking updates daily and supports local, mobile, and desktop SERP monitoring. Its backlink checker lets you monitor your link profile and spot toxic links. And its competitive research tools help you understand what your competitors are doing.
SE Ranking also offers a content marketing module, white-label reporting for agencies, and social media management features. If you need a single platform that handles multiple aspects of digital marketing at a mid-range price, SE Ranking offers broader coverage. Lumio is purpose-built for on-page SEO health and AI visibility monitoring — it's sharper but narrower.
The bottom line
Choose Lumio SEO if you want affordable, focused on-page SEO monitoring with the unique advantage of AI visibility tracking. Choose SE Ranking if you need an all-in-one SEO platform with rank tracking, backlink monitoring, and competitive research at a mid-range price point.
Frequently asked questions
How does Lumio compare to SE Ranking for site audits?▾
Lumio runs 40+ on-page SEO checks per page with AI-powered recommendations and a clear 0-100 score. SE Ranking offers a broader site-wide crawler that checks technical issues across many pages at once. Lumio is more focused on individual page optimization quality, while SE Ranking takes a wider site-level approach.
Does SE Ranking have AI visibility tracking?▾
No. SE Ranking focuses on traditional SEO metrics like keyword rankings, backlinks, and site health. Lumio's AI Visibility Score, which tracks your presence in ChatGPT, Google AI Overviews, and Perplexity, is a unique feature not found in SE Ranking or most other mid-range SEO tools.
Is Lumio SEO good for agencies?▾
Lumio is great for agencies that want quick on-page audits and AI visibility reports for clients. However, SE Ranking offers white-label reporting and more comprehensive agency features. For agencies needing on-page monitoring alongside client-facing reports, both tools can complement each other.
Can I try Lumio SEO before committing?▾
Yes. Lumio offers a free scan with no signup required — just enter a URL and get a full on-page SEO audit with 40+ checks in 60 seconds. SE Ranking offers a 14-day free trial but requires account creation.
Check your site for free
Lumio SEO scans your website in 60 seconds with 40+ checks and gives you a clear action plan.
Analyze My Site FreeNo signup required. Results in 60 seconds.
Other comparisons
Lumio SEO vs Semrush
Semrush is a powerful enterprise SEO suite, but most small businesses only use a fraction of its features while paying $139+/month. Lumio SEO delivers the on-page SEO monitoring you actually need, plus a unique AI Visibility Score, for just $19/month.
CompareLumio SEO vs Moz
Moz Pro helped define the SEO tools industry, but its aging interface and $99+/month pricing feel dated in 2025. Lumio SEO offers modern AI-powered analysis, a unique AI Visibility Score, and automated weekly monitoring for just $19/month.
CompareLumio SEO vs Ubersuggest
Ubersuggest and Lumio SEO are both affordable SEO tools, but they take different approaches. While Ubersuggest focuses on keyword ideas and content suggestions, Lumio delivers deeper on-page analysis plus a unique AI Visibility Score that tracks your presence in AI search.
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