A Modern Moz Alternative Built for the AI Search Era
Get a faster, more affordable SEO monitoring experience with built-in AI visibility tracking that Moz doesn't offer.
Pricing comparison
Lumio SEO
$19/mo or $190/year
40+ SEO checks, AI Visibility Score, weekly automated scans, AI-powered recommendations, visual UX analysis
Start freeMoz
$99/mo (Standard) or $179/mo (Medium)
Keyword research, rank tracking, site crawl, on-page optimization, link research, Domain Authority
Save $1,000+ per year with Lumio SEO
Why choose Lumio SEO over Moz?
Moz is one of the original names in SEO. They pioneered Domain Authority, built a strong community, and their tools have helped countless SEO professionals over the years. Moz Pro still offers solid keyword tracking, link analysis, and site auditing capabilities.
However, Moz has been slower to innovate compared to newer tools. Its interface feels dated, crawls can be slow, and at $99/month for the Standard plan, you're paying a premium for a platform that hasn't kept pace with how search is evolving. Notably, Moz doesn't address AI-powered search at all — and with ChatGPT, Google AI Overviews, and Perplexity reshaping how people find information, that's a significant gap.
Lumio SEO is built for how search works today and where it's heading. For $19/month, you get 40+ on-page SEO checks, AI-powered recommendations, a unique AI Visibility Score, and automated weekly monitoring — all through a clean, modern interface that gives you results in 60 seconds. It's the SEO monitoring experience Moz should have evolved into.
See the difference yourself
Scan your website free with Lumio SEO and compare the results to what you get from Moz.
Analyze My Site FreeNo signup required. Results in 60 seconds.
Feature-by-feature comparison
Key advantages of Lumio SEO
80% Lower Cost
Lumio SEO is $19/month compared to Moz Pro's $99/month Standard plan. You save nearly $1,000 per year while getting focused on-page SEO monitoring with modern AI-powered features.
AI Visibility Score — Built for Modern Search
Moz hasn't addressed AI-powered search at all. Lumio tracks your visibility across ChatGPT, Google AI Overviews, and Perplexity, giving you insights into a rapidly growing search channel that Moz ignores.
Modern, Fast Interface
Lumio delivers results in 60 seconds through a clean, modern UI. Moz's interface, while functional, shows its age and can feel sluggish. Speed matters when you're checking pages regularly.
AI-Powered Recommendations
Lumio uses AI to generate specific, actionable recommendations for improving your pages. Rather than generic advice, you get contextual suggestions tailored to your actual content and technical setup.
Effortless Weekly Monitoring
Lumio automatically rescans your pages every week with no manual setup. Track your SEO score over time and catch regressions before they impact your rankings.
When Moz might be the better choice
Moz's Domain Authority (DA) is one of the most widely recognized third-party metrics in SEO. It's used by marketers, agencies, and businesses to evaluate link quality and site strength. Lumio doesn't offer an equivalent proprietary authority metric, and if DA is important to your workflow, Moz is the original source.
Moz also provides keyword rank tracking, Link Explorer with Page Authority scores, and a strong community with educational resources like the Moz Blog and Whiteboard Friday. For SEO professionals who rely on Moz's ecosystem and metrics, particularly DA for link building and outreach, Moz offers unique value that Lumio doesn't aim to replicate.
The bottom line
Choose Lumio SEO if you want modern, affordable on-page SEO monitoring with AI visibility insights and don't need Domain Authority tracking or keyword rank monitoring. Choose Moz if Domain Authority is central to your link building strategy, or if you value Moz's educational ecosystem and established SEO metrics.
Frequently asked questions
Does Lumio SEO have a Domain Authority metric like Moz?▾
No. Lumio focuses on on-page SEO health and AI visibility rather than domain-level authority metrics. If Domain Authority is important to your workflow, you can use Moz's free DA checker alongside Lumio for on-page monitoring.
Is Moz Pro outdated?▾
Moz Pro still works well for its core features like keyword tracking and link research. However, its interface hasn't modernized as quickly as newer tools, and it hasn't addressed AI-powered search visibility at all. For users who want a modern, forward-looking SEO monitoring tool, Lumio offers a fresher approach.
Can Lumio replace Moz for on-page SEO?▾
For on-page SEO auditing and monitoring, Lumio is a strong replacement. It runs 40+ checks, provides AI-powered recommendations, and adds AI visibility tracking that Moz doesn't offer. You'd only miss Moz's DA metric, keyword tracking, and link research capabilities.
How does Lumio's free scan compare to Moz's free tools?▾
Lumio's free scan gives you a complete on-page SEO audit with 40+ checks in 60 seconds, no signup required. Moz offers free tools like the DA checker and keyword explorer with limited queries. Lumio's free scan is more comprehensive for on-page analysis and has zero friction to get started.
Check your site for free
Lumio SEO scans your website in 60 seconds with 40+ checks and gives you a clear action plan.
Analyze My Site FreeNo signup required. Results in 60 seconds.
Other comparisons
Lumio SEO vs Semrush
Semrush is a powerful enterprise SEO suite, but most small businesses only use a fraction of its features while paying $139+/month. Lumio SEO delivers the on-page SEO monitoring you actually need, plus a unique AI Visibility Score, for just $19/month.
CompareLumio SEO vs Ahrefs
Ahrefs is legendary for its backlink database and keyword research, but at $129+/month, it's a serious investment. Lumio SEO gives you focused on-page SEO monitoring plus a unique AI Visibility Score for just $19/month — with a free scan to start.
CompareLumio SEO vs SE Ranking
SE Ranking is a solid mid-range SEO platform, but at $65+/month, it still packs more features than most small businesses need. Lumio SEO delivers focused on-page monitoring plus a unique AI Visibility Score for just $19/month — with a free scan to try first.
Compare